In April 2018, red star Macalline made a big move in the decoration field after its frequent layout in the artificial intelligence field - strategic investment in pulex Construction Engineering (Shanghai) Co., Ltd., becoming an important shareholder of pulex.

Pulex is a company that focuses on the design and construction of office interior decoration. It is committed to providing design and construction management services for the office space of top 500 Chinese companies in the world. Its business scope covers the entire Asia Pacific region. The well-known multinational companies that we are familiar with, including IBM, BMW, Estee Lauder, Microsoft, ey, sap, MasterCard, Nike, Watsons, Mead Johnson and so on, were all customers of pulex.

Che Jianxin, chairman of Red Star Macalline, had a special love for pules from the beginning of their contact. Che Jianxin believes that office space of more and more excellent domestic enterprises will be benchmarked against the world's top 500. Red Star Macalline will combine its leading position in the home furnishing industry and work with the domestic and foreign designer teams of pulex to improve the quality of office space of domestic excellent enterprises, create a comfortable and superior working environment for these enterprises and their employees, and help more and more Chinese enterprises to become the world's top 500.

Li Jianhong, executive president of Red Star Macalline, said: "more and more powerful enterprises in China are moving towards the world's top 500. They hope to decorate their own office space according to international standards, and the demand of enterprises for office space transformation and upgrading will be increasingly strong. Therefore, we chose pules, a company that decorates offices for the world's top 500, and pushed the professional design and construction services of pules to more enterprises in need."

Compared with other enterprises in the domestic office hardcover industry, pules was the first to put forward the idea of connecting the space with the people in the space, and integrating technology, humanization, creativity and space aesthetics into the office interior design.

Mr. Huang Jianwei, chairman of pules, believes that: "Office space should be the embodiment of enterprise culture and value concept. The so-called" plus space "is to break the traditional single and rigid office space, focus more on the employees working in the office space, and how to build this limited office into a space that can stimulate employees' creativity, promote communication and cooperation among employees, enhance employees' sense of identity and loyalty, so as to bring Greater economic benefits. "

The advanced design concept and years of intensive work have made red star Macalline see the future potential of this company. Red Star Macalline's investment in pules is not only a pure financial investment, but also a series of in-depth strategic cooperation. Red Star Macalline not only exports funds to pulex, but also exports platform resources; At the same time, pules will also provide international standard design and construction services for related projects of Red Star Macalline.

In the eyes of Guo Hai, general manager of Red Star Macalline investment, "craftsman spirit and thick accumulation and thin development" is the most accurate interpretation of pulex, "The top 500 enterprises in the world have strict standards for the decoration of office space, both in terms of design concept and construction quality. Their high standard requirements and training for pulex over the years have created the craftsman spirit of pulex. In the process of long-term service to the world's top 500, pulex has gradually formed its own core competitiveness, which has been widely recognized by the industry and accumulated a good reputation. Now, this core competitiveness is in the The stage of thick accumulation and thin development. This is exactly what we are looking at. "

Finally, Huang Jianwei said: "pulex is very honored to be funded and favored by red star Macalline. With the help of Red Star Macalline platform resources, pulex will continue to improve its design and construction capabilities, and provide higher quality services for companies that have become and will become the world's top 500 companies."